Cookies Policy
Last updated: 2026-03-11
IMPORTANT: This Service is intended exclusively for business entities (B2B). DenPro is not offered to consumers.
1. Introduction and Scope
This Cookie Policy describes how the DenPro dental practice management platform uses cookies, web storage technologies, and similar tracking mechanisms when you visit our website and use our services. This policy applies to all pages and subdomains operated under the DenPro platform.
This Cookie Policy should be read in conjunction with our Privacy Policy and Terms of Service, which provide additional information about how we collect, process, and protect your personal data.
We are committed to transparency regarding the technologies we use. This document provides a comprehensive overview of each cookie and storage mechanism, its purpose, duration, and the legal basis for its use.
2. What Are Cookies and Similar Technologies
2.1 Cookies
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are stored by your web browser and allow the website or a third party to recognize your device and remember certain information about your visit, such as your preferences, login status, or browsing behavior.
Cookies can be classified by their lifespan into two categories: session cookies, which are temporary and are deleted when you close your browser, and persistent cookies, which remain on your device for a specified period or until you manually delete them.
Cookies can also be classified by their origin: first-party cookies are set by the website you are visiting, while third-party cookies are set by a domain other than the one you are visiting, typically by external services integrated into the website.
2.2 Web Storage (Local Storage)
In addition to cookies, modern web browsers provide web storage mechanisms such as localStorage and sessionStorage. These technologies allow websites to store data locally on your device in key-value pairs. Unlike cookies, web storage data is not automatically sent to the server with every HTTP request, making it more efficient for storing larger amounts of data on the client side.
localStorage persists data indefinitely until it is explicitly deleted by the website or by the user through their browser settings. sessionStorage, on the other hand, stores data only for the duration of a single browser session and is cleared when the browser tab or window is closed.
2.3 Pixels and Tracking Tags
Tracking pixels (also known as web beacons or clear GIFs) are tiny, transparent image files embedded in web pages or emails. When a page containing a pixel is loaded, the pixel sends a request to the server, which can record information such as the IP address of the device, the time the page was viewed, and the type of browser used. Pixels are commonly used in conjunction with cookies to measure the effectiveness of advertising campaigns and to understand user behavior.
2.4 Similar Technologies
Other technologies that may be used for similar purposes include browser fingerprinting, URL parameters, and HTTP headers. These technologies may collect information about your device configuration, browser settings, and network properties. Where such technologies are used, they are subject to the same consent requirements as cookies.
3. How We Use Cookies and Similar Technologies
DenPro uses cookies and similar technologies for the purposes described below. Each category serves a distinct function in the operation of our platform and website.
3.1 Strictly Necessary Technologies
These technologies are essential for the basic operation of our website. They enable core functionality without which the website cannot function as intended. Strictly necessary technologies do not require user consent under applicable data protection legislation, as they are indispensable for providing the service explicitly requested by the user.
Strictly necessary technologies used on this website include:
- Consent preference storage — recording whether you have accepted or rejected non-essential cookies, so that the consent banner is not shown repeatedly
- Security mechanisms — protecting against cross-site request forgery and other security threats
- Language and localization — remembering your language preference so that content is displayed in the correct language
3.2 Functional Technologies
Functional technologies enable enhanced features and personalization that are not strictly necessary for the website to operate but improve the user experience. These technologies remember choices you make (such as your preferred language or the content of your chatbot conversations) and provide enhanced, more personalized features.
Functional technologies used on this website include:
- Chatbot conversation history — storing your interactions with the DenPro assistant chatbot so that the conversation context is preserved between page visits and browser sessions
- User interface preferences — remembering display settings and interface customizations
3.3 Analytics and Performance Technologies
Analytics technologies help us understand how visitors interact with our website by collecting and reporting information about usage patterns. The information collected is aggregated and used to improve the performance and content of our website. Analytics technologies are activated only after you have given your explicit consent through our cookie consent banner.
We use Google Analytics 4 (GA4) for this purpose. GA4 collects information such as the pages you visit, the time you spend on each page, how you arrived at our website, and the type of device and browser you are using. This data is processed by Google in accordance with its privacy policy.
Specific analytics events tracked on this website include:
- Page views — which pages are visited and in what order
- Scroll depth — how far down a page you scroll (measured at 25%, 50%, 75%, and 100%)
- Outbound link clicks — when you click a link that leads to an external website
- Call-to-action interactions — when you click sign-up or login buttons, to help us understand the effectiveness of our page layout
3.4 Marketing and Advertising Technologies
Marketing technologies are used to track visitors across websites and to display advertisements that are relevant and engaging. These technologies are activated only after you have given your explicit consent through our cookie consent banner.
We use the Meta Pixel (formerly Facebook Pixel) to measure the effectiveness of our advertising campaigns on Meta platforms (Facebook, Instagram). The Meta Pixel may collect information such as the pages you visit, actions you take on our website, and your device information. This data is processed by Meta Platforms, Inc. in accordance with its data policy.
Specific marketing events tracked on this website include:
- Page views — general page visit tracking for audience building
- Content views — when you view specific content such as the pricing page
- Lead events — when you interact with registration call-to-action elements
- Contact events — when you visit the contact section of our website
4. Comprehensive List of Cookies and Storage Technologies
The following tables provide a detailed overview of all cookies and storage technologies used on this website, organized by category.
4.1 Strictly Necessary
These technologies are required for the website to function. They are set automatically and cannot be disabled without affecting the operation of the website.
4.2 Functional
These technologies provide enhanced functionality and personalization. They are not strictly necessary but improve the user experience.
4.3 Analytics and Performance
These technologies are set only after you have given your explicit consent. They help us understand how our website is used so that we can improve it.
4.4 Marketing and Advertising
These technologies are set only after you have given your explicit consent. They are used to measure the effectiveness of advertising campaigns.
5. Consent Mechanism
5.1 Google Consent Mode v2
This website implements Google Consent Mode version 2, a framework that integrates with our cookie consent banner to control the behavior of Google services based on your consent choices. When you first visit our website, all analytics and advertising storage is set to 'denied' by default. Google services are loaded but do not set cookies or collect identifiable data until you explicitly grant consent.
The following consent signals are managed through Google Consent Mode v2:
- analytics_storage — controls whether Google Analytics cookies (_ga, _gid, _gat) may be set. Default: denied.
- ad_storage — controls whether advertising cookies may be set. Default: denied.
- ad_user_data — controls whether user data may be sent to Google for advertising purposes. Default: denied.
- ad_personalization — controls whether data may be used for ad personalization. Default: denied.
5.2 Cookie Consent Banner
When you visit our website for the first time, a cookie consent banner is displayed at the bottom of the page. The banner provides you with the option to accept or reject non-essential cookies. Your choice is stored in your browser's localStorage under the key 'cookie_consent' and is respected on all subsequent visits.
If you accept cookies, all consent signals listed above are updated to 'granted', and analytics and marketing technologies are activated. If you reject cookies, all non-essential technologies remain disabled, and only strictly necessary technologies continue to operate.
5.3 Withdrawing Consent
You may withdraw your consent at any time by clearing your browser's localStorage or cookies. After clearing, the consent banner will be displayed again on your next visit, allowing you to make a new choice. You can also manage cookies through your browser settings as described in Section 7 of this policy.
6. Third-Party Services and Data Transfers
6.1 Google Analytics (Google LLC)
Google Analytics is a web analytics service provided by Google LLC, headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States. Google Analytics uses cookies to collect information about your use of our website. The information generated by the cookies is transmitted to and stored on Google's servers, which may be located in the United States or other countries.
Google may use this information to evaluate your use of our website, compile reports on website activity for us, and provide other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.
For more information about how Google processes data, please visit Google's Privacy Policy. You may also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
6.2 Meta Pixel (Meta Platforms, Inc.)
The Meta Pixel is a conversion tracking and audience analytics tool provided by Meta Platforms, Inc., headquartered at 1 Hacker Way, Menlo Park, CA 94025, United States. The Meta Pixel uses cookies and tracking pixels to collect information about your interactions with our website after you have clicked on an advertisement on a Meta platform.
The information collected may include the pages you visit, actions you take, and technical information about your device and browser. This data is transmitted to Meta's servers and used to measure advertisement effectiveness, to optimize advertisement delivery, and to build custom audiences for future advertising campaigns.
A noscript tracking pixel may be loaded as a fallback when JavaScript is disabled in your browser. This pixel sends a minimal request to Meta's servers to record a page view event.
For more information about how Meta processes data, please visit Meta's Data Policy.
6.3 Error Monitoring (Sentry)
We may use Sentry, an error monitoring service provided by Functional Software, Inc., to detect and diagnose technical errors in our website. Sentry does not set cookies in your browser. When an error occurs, Sentry may collect technical information such as the error message, stack trace, browser type, operating system, and the URL where the error occurred. This information is used solely for debugging and improving the reliability of our service.
6.4 International Data Transfers
Some of the third-party services described above are operated by companies headquartered in the United States. When data is transferred outside the European Economic Area, appropriate safeguards are in place, such as Standard Contractual Clauses (SCC) approved by the European Commission, or the service provider's participation in recognized data transfer frameworks.
7. Managing Cookies and Storage Technologies
7.1 Browser Settings
Most web browsers allow you to control cookies through their settings. Depending on your browser, you may be able to:
- View all cookies currently stored on your device and delete them individually or in bulk
- Block all cookies or only third-party cookies
- Configure your browser to notify you when a cookie is being set, allowing you to accept or reject it on a case-by-case basis
- Set your browser to automatically delete all cookies when you close the browser window
- Clear localStorage and sessionStorage data through the browser's developer tools or privacy settings
7.2 Browser-Specific Instructions
The method for managing cookies varies depending on the browser you are using. Please refer to the help or settings section of your browser for specific instructions. Common browsers include Google Chrome, Mozilla Firefox, Apple Safari, Microsoft Edge, and Opera.
7.3 Clearing Local Storage
To clear localStorage data (such as cookie consent preferences and chatbot history), you can use your browser's developer tools (typically accessible via F12 or the browser menu), navigate to the Application or Storage tab, and manually delete the relevant entries. Alternatively, clearing your browsing data through the browser's privacy settings will also remove localStorage data if the appropriate options are selected.
7.4 Impact of Disabling Cookies
Disabling or deleting cookies and other storage technologies may affect the functionality of our website. Specifically:
- Your language preference may not be remembered, and the website may default to automatic language detection on each visit
- The cookie consent banner will be displayed again, as your previous consent choice will no longer be stored
- Chatbot conversation history will be lost, and each conversation will start fresh
- If you have accepted analytics cookies, disabling them will prevent us from collecting usage data, which we use to improve the website
Disabling cookies does not prevent you from accessing the website or viewing its content.
8. Legal Basis for Using Cookies
8.1 Strictly Necessary Technologies
The use of strictly necessary cookies and storage technologies is based on our legitimate interest in providing a functional and secure website. These technologies are exempt from the consent requirement under Article 5(3) of the ePrivacy Directive (Directive 2002/58/EC as amended by Directive 2009/136/EC), as they are strictly necessary for the provision of a service explicitly requested by the user.
8.2 Analytics and Marketing Technologies
The use of analytics and marketing cookies is based on your explicit consent, which you provide through our cookie consent banner. You may withdraw your consent at any time as described in Section 5.3 of this policy.
8.3 Functional Technologies
The use of functional technologies, such as chatbot conversation history storage, is based on our legitimate interest in providing an enhanced user experience. These technologies do not track you across websites and do not collect data for advertising purposes.
9. Data Retention Periods
The retention period for data collected through cookies and similar technologies varies depending on the specific technology and its purpose:
- Consent preferences (cookie_consent): stored in localStorage until manually cleared by the user or until the browser's storage is cleared
- Language preferences (django_language): stored for 1 year from the date the cookie was last set or updated
- Chatbot history (denpro_chatbot_history): stored in localStorage until manually cleared by the user via the Clear History button in the chatbot interface, or until the browser's storage is cleared
- Google Analytics cookies (_ga): stored for 2 years from the date of the last website visit
- Google Analytics cookies (_gid): stored for 24 hours
- Google Analytics cookies (_gat): stored for 1 minute
- Meta Pixel cookies (_fbp, _fbc): stored for 90 days
Data collected by third-party analytics and marketing services may be retained on the servers of those third parties for different periods, as determined by their respective privacy policies and data retention practices.
10. Technologies We Do Not Use
For transparency, we confirm that this website does not use the following technologies:
- Session cookies for user authentication — the website does not maintain server-side user sessions
- Browser fingerprinting — we do not collect or process browser fingerprint data for identification purposes
- Advertising retargeting networks — other than the Meta Pixel described above, we do not participate in any advertising retargeting networks
- Social media plugins with automatic tracking — we do not embed social media plugins that automatically collect data upon page load
- Service workers for offline caching — although a web app manifest is present, no service worker is installed for offline data caching
- sessionStorage — we do not use browser sessionStorage for any purpose
- Cross-device tracking — we do not track users across multiple devices
11. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in the technologies we use, changes in applicable legislation, or changes in our data processing practices. When we make significant changes to this policy, we will update the 'Last updated' date at the top of this page.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and similar technologies. Your continued use of our website after any changes to this policy constitutes your acknowledgment of those changes.
12. Your Rights
Under applicable data protection legislation, you have certain rights regarding the data collected through cookies and similar technologies. These rights may include the right to access, rectify, erase, restrict the processing of, and object to the processing of your personal data, as well as the right to data portability.
To exercise any of these rights, or if you have questions about our use of cookies and similar technologies, please contact us at: [email protected]
You also have the right to lodge a complaint with your local data protection authority if you believe that our use of cookies or similar technologies violates applicable data protection laws.
13. Contact Information
If you have questions about this Cookie Policy, please contact us:
Email: [email protected]
Platform operator: Elite Digital Services, LLC, 1111B S Governors Ave, STE 21653, Dover, DE 19904, US